NBK's new film with Priyamani as heroine will be launched on October 9th on the eve of Vijayadasami. Sivalenka Krishna Prasad (who earlier did Aditya 369, Vamsanikokkade, Balevadivi Basu with NBK) is producing this film. Mahadev, disciple of SS Rajamouli, is making debut with this film. The producer said: "We selected Priyamani as heroine for Balayya. Vijayendra Prasad is providing the story. Dialogues are by Ratnam. Rama Rajamouli is the costumes designer. Mani Sharma is the music director. The first schedule will commence on the opening day and will continue till October end. A 15-day schedule will take place every month till the completion. I thank Balakrishna for giving me this opportunity." Chandramohan, Brahmanandam, Pradeep Rawat, Tannikella Bharani, Ahuti Prasad, Dharmavarapu and Balayya are among the cast. Art is by Anandsai. Stunts are by Ram-Lakshman.
