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After taking the south Indian film industry by storm with her refreshing looks and charm, Ileana along with mother Sameera, a fashion designer, will soon launch the brand titled "Ileana". The line will cover a range of styles from ethnic to western and Indo-western outfits. Ileana will walk the ramp to model the brand's creations during the launch of the line. Since the actress has made a huge splash in Tollywood, plans are afoot for the mother-daughter team to launch their venture with a mega fashion show in Hyderabad in April. They will then take the line to other cities and also go international.