It is reported that in April 2008 many sponsorers and NRI investors were lured y Nagarjuna to invest in his channel. But it is said that since this channel could not attract the viewers in the summer vacations the TRP’s of the channel were only average during the summer season. The programs in this channel are failing to rise. The new set of reality shows like Bommarillu and others are failing to capture the audience.
Even the repeat telecast of Chiranjeevi, Allu arjun, Nagarjuna films are not at all capturing the TRP’s rise. More over till date only Gemini TV was in the competition of Maa TV. But from the past January 2008 Zee Telugu has taken up the charge. Its telecast of new films is making the viewers attracting towards it.
In the coming days many new releases like TULASI, DUBAI SEENU and many more are going to be telecasted in this channel.
Recently ETV Prabhakar who almost left the ETV job has been lured by Nagarjuna to host some shows. It is said that he has been offered a package of 10 percent profit as well as his regular remuneration of each show he hosts.
But one thing is sure; if at all Chiranjeevi enters politics MAA TV will be like an official supporter for him. Previously EX CM Chandrababu was the delicate darling of MAA Channel. Now the post has been given to Chiranjeevi Khandhan.