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Actually the story of Arundathi satellite rights started three years back when Shyam Prasad sold them for 1 crore to a famous person in telugu film industry. He then bought the rights back from that person for 1 crore 35 lakhs just before 5 days of movie release. He paid extra 35 lakhs because the other person was only ready to sell the rights for a profit of 35 lakhs after a lot of discussions. After the movie released and made phenomenal success, the same famous film personality asked for satellite rights and offered 7 crores for which Shyam said no and retained the rights. Such is the belief of producer on his movie.
All the best Shyam but dont prolong it too much because u might not get good money later as the entire World is in economic crisis….