Allu Arvind, Geetha Arts proprietor and producer of Pawan Kalyan’s Jalsa, made big news thanks to his promotional strategies for the film. Arvind had thrown wades of cash for the publicity purpose, which he is said to have not done before. The film industry circles were puzzled when the producer turned crazy for film’s publicity. Megastar Chirajeevi himself said that he had not seen Arvind spending so much of money on publicity. Sources said 20% of the film’s budget went for this purpose towards mobile and online game launch and huge hoardings. As this film became crucial for Pawan Kalyan, who has no hit since Kushi (2001), the megastar directly appealed to the fans to make it a blockbuster. However, as per the preliminary reports, the movie received divide talk. The audiences who surged to the theatres for the morning and matinee shows were thinned for the next shows. The divide talk which spread like a wildfire was said to be the reason for this stalemate. It will take a couple of days to the settling of the prevailing talk.
