If you think your career isn't going well enough and if you're an actress, all you need to do is go for a bikini-photo shoot! In most cases, the pictures end up having a wonderful positive effect on your career.
Shriya Sharan's career was going very well even otherwise. But just to make sure that she wipes out all hangovers of a bad decision that she made in Tamil, she went on to get herself shot in some hot bikinis. The strategy was probably inspired to counter Nayantara's popularity after her bikini appearance in 'Billa'.
The idea worked out fine enough.
Shreya now has a series of offers from Hindi. Although Bollywood has seen actresses in far tinier bikini suits, they seem to have fallen in love with Shriya.
She is going to be busy for a long time in Hindi and Telugu.