Sachin Tendulkar For ‘Leader’ Promotion

Friday, February 26, 2010    

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Master Blaster Sachin Tendulkar has rewritten new records in the game of cricket and it is without doubt that this little master is a legend. His latest world record of a double century is being hailed by many and some have already begun using this as a tool for marketing.

This was seen in the newspaper ad of Sakshi when Sachin and his feat have been used for the promotion of the film ‘Leader’. While the title is a perfect match for Sachin given his achievement, some say that this has given an additional mileage to the film as well.

The ad reads, “Leader salutes Master of the cricket for first ever best century”.
‘Leader’ has been getting a decent talk since the time of its release and with the additional publicity, the word is spreading faster among the crowds. While some say that it is a movie with a strong message, others say that it is a movie with sensible approach. Let us see how Sachin will add to all this now..

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